Premium Services to Prepare Your Brand for the Future
The world's view of television viewing has changed. Previously, homes used cable networks, which were used to watch TV. But the rise of OTT platforms has changed everything.
Partner with an OTT Ad Agency to Reach the Cord-Cutting Generation
The world's view of television viewing has changed. Previously, homes used cable networks, which were used to watch TV. But the rise of OTT platforms has changed everything. Cable networks have been replaced by Netflix, Amazon Prime, Jio Hotstar and various OTT platforms. So, if you are still focused on TV, you're not showing your brand in the most-viewed place ever. OTT ad services allow you to showcase your message on the big screen, but with the precision and targeting of the internet.
At Think Advertizing Media, we specialize in OTT ad services that combine the prestige of television with the precision of digital marketing. As a leading OTT ad agency in India, We help you bridge the gap between high-quality video content and measurable business growth. We ensure your brand is visible alongside premium content and reaches users when they're most engaged.
Our Strategic Approach : Planning, Targeting and Media buying
Over the top (OTT) is not just digital TV, it's a complete ecosystem. Our OTT marketing agency team follows a data-driven framework to ensure your video ads are not only seen, but also seen by the people who matter most to your business.
1. Audience profiling & Platform Research
Not every streaming platform is right for every brand. We first research where your audience spends their time. Do they watch live sports on JioCinema? Do they binge-watch dramas on SonyLIV? As a dedicated OTT advertising agency, we use advanced first- and third-party data to build a profile of your ideal viewer. This research ensures that our OTT advertising services are focused on the platforms that deliver the highest completion rates for your ads.
2. Strategic Media Planning & Buying
In traditional TV, time slots were purchased, such as a show airing at 7 pm or a certain show starting at 8 pm. This was how time slots were allocated for serials and shows. However, OTT doesn't have such a thing. Audiences are bought in OTT. Your OTT marketing agency consultants at Think Advertizing Media will manage your media buys across multiple platforms.
We create budgets with the intention of generating maximum reach and frequency for brands, so that they are still remembered by the target audience without being overloaded. Our mission as an OTT ad service provider in the expanding Indian market is to help our clients receive maximum value for their investment.
3. Execution: Creative Optimization & Ad Placement
An OTT ad is appealing only if it's of high quality, meaning it feels like you're watching it on a premium or HD TV. Our agency collaborates with our client's creative agency to ensure that their video files are prepared for any display size, such as a 65-inch 4K television or a 6-inch mobile phone.
Our agency manages all technology-related operational aspects of creating advertisements that will be uploaded by either our clients or an end-user, which allows us to guarantee that every buyer will receive their advertisement as quickly as possible. As a premier OTT Ads Agency in India, we also prioritize delivering high-quality, non-skippable video ads in order to reach all end-users.
4. Attribution and Performance Monitoring
We make extensive use of attribute modeling to determine the number of users who visited your website or searched about your company upon seeing your ad on an OTT platform. Our OTT Advertising Agency gives you transparent reports on the ROI generated through the campaign, including the View Through Rate and Cross-Device Conversions.
Why choose Think Advertizing Media as your OTT marketing agency?
The end of cable television means a new era of entertainment. Our team of experts is ready to ensure that your advertising presence continues to thrive as we move forward into this new environment.
Precision targeting
We have built an entirely platform-agnostic offering that allows you to go where customers are located (their homes). This is accomplished through precision targeting—identifying exactly where to place your ads based on their geographical location (zip code), interests (categories), income levels (household), and even specific devices (TVs).
Premium environment
The ads will only appear next to high quality professionally created content, enhancing the value of your company’s brand message.
High Engagement
Our OTT promotions achieve an average completion rate of over 95%, which is significantly higher than many other forms of digital media. This is due to having successfully engaged your customers prior to viewing the ad when they are primed to watch.
Holistic Strategy
Finally, all of your OTT ads services, along with your YouTube and social media efforts will create a unified collection of touchpoints that help tell your brand’s complete story to existing and potential customers across multiple channels (e.g., telephone, website).
Pillars of our OTT Advertising Services
| Benefit | How Your Business Can Benefit |
| Connected Television (CTV) Advertisement | Your brand will be displayed on a large screen during high-level television programmes and movies. |
| Cross Device Tracking | Your customer can receive their first to be displayed on television and then the same ad on mobile via a display ad or website. |
| Live Sports Integration | Huge target audience within the live sporting events that take place in India (Cricket & Football). |
| Addressable Advertising | The same degree of advertising will vary by the household from which they are watching the show depending on that household's demographic interests |
Partner with the Top OTT Ads Agency in India
Your brand deserves the big screen.In today’s world where many traditional television networks have become obsolete due to their inability to compete effectively against new streaming options, it has never been more important for businesses to stand out from their competitors through advertising via OTT (over-the-top).
Don’t allow your company to become obsolete by falling behind on innovative technologies. At Think Advertizing Media, we work with companies like yours across all industries to develop a nationwide campaign or just a few local ads so that we can work closely with our partners’ relationships with leading streaming services.
Substantial results require real effort and commitment, which is why we want to discuss with you the options our company offers in terms of OTT marketing solutions.